A strong marketing strategy can drive new business and grow your company; however, sometimes we make mistakes that could reverse those efforts. Here are Chain Store Guide’s Top 3 Mistakes To Avoid:

Targeting The Wrong Audience
Knowing your customers is critical for qualifying your accounts and crafting appropriate messages. Use targeted metrics to refine your marketing lists and research the companies you want to do business with before starting your campaigns.

Single Channel Marketing
Social media is great. Email is great. Calling is great. However, only marketing to one channel limits your exposure and reduces your chances to make a sale. Use every platform available to increase your awareness.

Not Updating Your Prospects
Reaching the right decision makers is key to making sure your message is delivered. CSG recommends refreshing your marketing lists at least every 4 weeks to ensure your efforts are sent to the proper contact.

Chain Store Guide’s online B2B leads enable you to target your primary audience and expand your reach through multi-channel marketing. Databases are updated daily to give you the cleanest possible data for your campaigns.