There is a storm brewing outside and it’s not your typical blizzard. Instead of a hail of white snow, this storm could be exceptionally green with money. With a shorter window for shopping and higher expected spending, retailers and consumers will be in a blitz this year. The traditional holiday shopping season is a full week shorter. There will be twenty-five days between Black Friday and Christmas and only three weekends. That alone has stirred retailers into a frenzy, and their fervor will only intensify as they realize that consumer confidence has increased (according to CSG) and shoppers plan to spend around four percent more this year (according to NRF) on holiday purchases. The truncated season combined with increased spending could spell a maelstrom of profits for those who are prepared.

Because shoppers are willing to spend this year and retailers are rolling out the red carpet to increase traffic both in-store and online. Chains such as Best Buy and Target have already released their Black Friday ads and many retail stores will extend sales into Cyber Monday. This increased transparency has been used to build consumer anticipation and indicate which types of items will be most desired. Retailers have advertised earlier pre-Black Friday deals than ever before as a response to the shortened season. They have continued the trend of driving in-store traffic with limited supply door busters on expensive electronics. Target has led the way in offering early door busters to its rewards members and other retailers may follow suit.

Retailers and manufactures stand to make a tidy profit if they can draw the attention of customers in the three weeks between Black Friday and Super Saturday. Vendors can take advantage of these opportunities using CSG’s verified contact information for key decision makers from thousands of retailers that will be embracing this active shopping season.

Source: NRF