As we walked passed the booths at the 2019 Florida Restaurant and Lodging Show, two things became glaringly apparent. One, meat alternatives are VERY on trend right now and two, you can infuse CBD into just about anything (A certain CBD-infused guava cheesecake was a particular standout). So bearing this in mind, why should we care about CBD?

First, let us explain what exactly CBD is and does as it seems consumer perception is still somewhat misconstrued. Even at the show, we overheard more than one person ask “Wait, is this legal?” Cannabidiol (or CBD) is the non-psychoactive compound of the Cannabis plant. Many people tend to confuse CBD with THC which is also derived from Cannabis. THC is the psychoactive compound that gives a sense of euphoria and makes you feel an altered state of consciousness whereas CBD imparts a feeling of relaxation without the mind altering effects.

If you’ve gone into any health-food store within the past year you’ve undoubtedly seen an advertisement (or six) for CBD-infused products. Whether it be oils, baked goods or even treats for your pets; somebody, somewhere has infused it with CBD.

CBD Trends

Now that CBD has broken into the mainstream, what’s next for the product? As consumer perception becomes more accepting and further research is done there really seems to be no way but up for CBD. Over the past few years we have seen a schematic shift in consumer’s collective conscious. People are becoming more concerned with not only their own health but the health of the planet as many suppliers move towards more biodegradable packaging and sustainable sourcing. One could argue that the advent of this change began with the rise of CBD and will continue for the foreseeable future.

Consumer Packaged Goods (CPG) suppliers and foodservice providers can take advantage of this fast-growing trend by infusing their products and menus with CBD*; however the marketplace is becoming increasingly saturated so coming to market quickly is essential. CSG provides contact information for key decision makers from thousands of restaurants and retailers ready to launch CBD into their mix. Call us today at 1-800-927-9292 to learn about how your company can target these chains.

*CBD’s legal status and/or additional requirements may vary for each state (and sometimes by city). Please research and confirm all legal regulations, including FDA approvals, before manufacturing, distribution, and sale of products/consumables that contain CBD.