Traditionally name brands were top-selling products in the apparel industry. In the 90’s having a logo emblazoned across your chest, or down your pant leg meant you were cool, and you knew which brands to purchase. This way of thinking began to shift in the early 2000’s as consumers started to move away from brand loyalty and seek additional options for their trendy styles.

Brick and mortar stores were on average 7,500 square feet larger a decade ago, and yet there are thousands of more product options for consumers to now choose. The global availability of easily accessible fashion has led to purchasers trying new brands, which, according to a new Nielsen study, has caused brand loyalty to drop by 32% over the last five years.

Although the narrative seems bleak, it is actually a good outcome for many companies. While there are more options for consumers to choose from, there are also more opportunities for suppliers and manufacturers. Many retailers are now dressing mannequins with mix-matched outfits in hopes their trendy arrangements entice shoppers to purchase full attire. There’s also the option of having clothing lines only available online, which keeps shoppers continuously moving from in-store to online shopping in a never-ending cycle. Requesting online sales space for a product instead of jumping straight to the shelf is a great way to start a relationship with a new company. Being able to product pitch with statistics showing a strong social following can dramatically increase the chance of a large retailer accepting your merchandise.

Brand loyalty may be a thing of the past, but embracing a brand diverse mentality could be the innovative thinking the apparel industry needs. Using a personally tailored marketing strategy may make shoppers and executive buyers realize your product is just what they need to complete their look.