Starbucks execs backed off 2016 projections this month that the company would open 1,000 higher end Reserve coffee bars, and instead offered 5 or 10 in a trial of the concept. But two upstart brands – Scooter’s Coffee and Dutch Bros Coffee – have made public relatively bold expansion plans of their own.

Recently surpassing the 200-unit mark, Scooter’s Coffee has bigger plans – 1,000 locations by 2023. That pronouncement ups the ante on 2017 company projections that would have seen Scooter’s open its 500th store somewhere in the 2023 to 2025 range. As our graphic shows, the company has averaged 30 units a year for the last 3 years, so the pace will need to quicken. An early 2018 private equity infusion should help (McCarthy Capital). The company has two models to offer franchisees – a drive thru unit (500 sq. ft.) and a larger coffee house plan (1,600-1,800 sq. ft.).

Dutch Bros Coffee, with a new President Joth Ricci onboard and working closely with CEO Travis Boersma, currently sit on 320 stores and announced its intention to grow to 800 in the next 5 years. Working in the company’s favor is its history of steady, measured growth combined with a fall 2018 private equity investment (TSG Consumer Partners) that will supply the cash to ramp up efforts. The company is 95% franchised yet has a stable base of 20 company-owned outlets. Standard footprint for the free-standing (drive thru) building is 375 to 400 sq. ft.