Domino’s Digital Round Up

Domino’s, hands down, is one of the best examples of an old-school consumer-facing brand whose investment in technology (and better pizza) transformed it into an industry leader – the #1 pizza brand in the world.

This month, Domino’s execs provided investors and its competitors with a head’s up on what’s in store for this year and beyond at its 2019 Investors Meeting. Points of interest from a digital perspective include:

• The company is building a tech innovation lab, a “Tech Garage,” at its Ann Arbor HQ as a central space to further foster digital growth through new consumer-facing and back-end technologies.
• Approximately 65% of the company’s US business originates digitally.
• Domino’s digital program boasts 20 million active users (ordered within the last 6 months).

The company is also building new stores – a lot of new stores. Think of them as manufacturing and fulfillment centers for all of those digital orders. We’re talking 9,700 new stores by 2025 worldwide, 2,000 of which will be in the US. To put that in perspective, Domino’s had approximately 5,800 US stores at the end of 2018 according to CSG’s Foodservice Technology Database, so that level of build out would be a nearly 35% increase in store count.

With more than 70 Domino’s personnel listings and an 80% fill rate for digital contact information, Chain Store Guide’s Foodservice Technology Database subscribers have immediate access to the decision makers leading development of Domino’s future.