Famous for having the longest street-food lines in New York City since 1990, The Halal Guys are bringing their American Halal Cuisine (and the legendary white sauce) to bricks-and-mortar locations throughout North America. The company has partnered with developer and deal-maker Fransmart (which counts Five Guys among its wins) to roll out its franchise-development program. Kicking off in 2014, The Halal Guys and Fransmart signed up franchise partners for 225 units in the first year with the count now up to approximately 400 locations.

A year and a half into the project and the pace of store openings by early franchisees is beginning to quicken. We’ve seen 8 stores open since May, with another 4 confirmed for September.

The minimum required commitment for potential franchisees is 5-10 units. The three largest deals to date divided California among three master franchisees. SoCal from Santa Barbara south to Mexico went to Halal or Nothing LLC (50 units projected over the next 10 years with 3 locations currently up and running), parts of San Francisco and East Bay along with the Las Vegas went to FOMO Investments in a 30-unit deal (first location opened this month) and a group led by Patrick Mock signed up for San Francisco and Northern California (a 20-unit deal with one location open).

Other major markets confirmed by Chain Store Guide to be under active development by franchisees include Dallas, Houston, Chicago, Milwaukee, New Orleans, northern Virginia, Washington DC, New Jersey, Connecticut and King of Prussia, PA. Of these territories, Chicago has seen the most activity with two locations open and a third set to come online in September. In addition to these markets, 5-10 unit deals have been announced in Arizona, Texas, Florida, Georgia, Maryland, Massachusetts, Ontario and Quebec, among others.

New store openings have been accompanied by significant local media coverage and viral buzz (“We’re getting a Halal Guys!” “Where’s it going to be?”) along with long lines like those found in New York. The standard footprint of the stores has something to do with the latter.  Space requirements are listed as 1,000 to 1,400 square feet with 30-40 seats plus patio, and some of the first franchised units to open have been on the low end for square footage and seating.

With the first franchised locations now open and additional franchisees ramping up development, Chain Store Guide estimates that we’ll see 20+ total locations by the end of the year and double that in 2017. As momentum in existing markets quickly builds and additional large markets are signed, Chain Store Guide will bring its subscribers and clients the research they need to act on the opportunities that growth presents.


Franchise Continues to Climb

Updated: 4/16/2019

This month we are looking back at our most popular articles and reviewing where the companies are now.

The Halal Guys is going strong five years after partnering with Fransmart to break out into the franchise market. To date there are a total of 85 units, spanning 16 states, and several countries. Their London location opened March 30th in Leicester Square ending the long awaited anticipation and excitement of the locals. Enthusiasm grew further when two more London locations were announced to open in 2019.

In addition to branching out internationally, there are still several US locations with plans to open in 2019 and the following years. One successful franchise group, One Olive Group, who opened their first restaurant in 2016 in San Jose then went on to open two more locations in 2018, have plans for two more store openings in 2019. They’ve also stated their intentions to create 15-20 new restaurants throughout the Bay Area and Sacramento in the next ten years.

The east coast is benefitting from new franchise locations as well. A new restaurant has been announced to open in Virginia, and two more locations will open in Westchester County, NY in the spring of 2019. East Coast Regional Marketing Manager Juan Branch said they look for areas with good foot traffic (strip malls and trendy neighborhoods) where there aren’t any other restaurants like them and move in.

Their strategy definitely works. People can’t stop raving about their fantastic gyros and famous secret white sauce. With eight thousand Twitter followers, and 36 thousand Instagram followers (not counting the franchise locations’ media accounts), it seems wherever a The Halal Guys open will be a huge success.



Cassandra Covill

CSG welcomes Cassandra Covill as our new Marketing Content Writer. Cassandra worked freelance as a Content Manager for several small local companies as well as a few well-known corporations such as ESPN and Pitney Bowes while completing her bachelor’s degree in graphic design with a concentration in marketing from Central Connecticut State University. She then completed a post-graduate certification in digital marketing from Cornell University concentrating on SEO/SEM, copywriting and social media marketing.

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