Recently released data from CSG’s 2016 Grocery Industry Market Share Report highlights continued growth for Kroger across the country and within key metro markets. The fivPreview Changese core-based statistical areas (CBSAs) below illustrate the breadth and depth of localized brand- and format-based strategies Kroger employs to sustain growth.


*Source: Chain Store Guide’s 2016 Grocery Industry Market Share Report.

The various paths to success include:

Denver: Kroger leveraged the King Soopers brand to move from strength-to-strength.

Detroit: The company acquired Detroit-based Hillers in 2015 to add to its Michigan base, rebranding some locations and closing others. Detroit expansion plans currently focus on Kroger Marketplace locations (three), ClickList (online-order) collection sites, and fuel centers.

Nashville: The Nashville market features many facets of the Kroger story of late — sales growth; store growth; an acquisition (Harris Teeter); new-store openings; and the remodeling, rebranding and closing of a number of stores (including a number of Harris Teeter locations).

Indianapolis: The greater Indianapolis core-based statistical areas (CBSA) saw organic growth primarily from flagship Kroger-branded stores.

St Louis: Kroger has pegged the Ruler Discount Foods brand and format as the means of re-entering the St. Louis market. Current plans call for a total of 10 Ruler locations.

Taking a closer look at the Denver-Aurora-Lakewood, CO CBSA we can also see what a fairly typical Kroger-led geographical market looks like.












*Source: Chain Store Guide’s 2016 Grocery Industry Market Share Report.